European servant”; he soon had prospects of becoming “a rich and thriving man”
in his “new Plantation.” Crusoe was later shipwrecked en route to Africa to acquire
more slaves. Marooned, Crusoe establishes “two plantations.” Crusoe is generally
good to Friday, but, as Christopher Hill points out, the first word he taught him
was “Master.” Eventually, Crusoe acquires both native and foreign labor and
begins to envisage himself in monarchical terms. Since the “whole country” was
his property, Crusoe mused, he had “undoubted right of dominion,” and since
“my people,” as he significantly termed them, were “perfectly subjected,” he was
“absolute lord and lawgiver.” The family was the foundation of the plantation
social order, and its head was lord, master, a monarch in miniature. In a sequel,
Crusoe returns bearing goods, to be told he “was a father” to this people. He him-
self was “pleased” with “being the patron of those people I placed there, and doing
for them in a kind of haughty majestic way, like an old patriarchal monarch; pro-
viding for them, as if I had been father of the whole family, as well as of the
plantation.” Defoe had shrewdly caught the tenor of idealized plantation life.
Patriarchalism cannot be dismissed as mere propaganda or apologetics—
although, like all ideological rationalizations, it contained its share of self-
serving cant; rather, it was an authentic, if deeply flawed, worldview. Its familial
rhetoric was not just a smokescreen for exploitation, because patriarchalism of-
fered no guarantee of benevolence. It was no sentimental self-image, but rather a
harsh creed. Patriarchs in ancient Rome exercised the right to dispatch wives,
children, and slaves. In Virginia, a law of 1669 allowed masters the Roman
“power of the father” over the life and death of a slave, but later legislation bal-
anced the interests of the state, masters, and white nonslaveholders with minimal
protections for slaves. Although the despotic powers of masters were moderated,
the cruel and authoritarian core of patriarchalism helps explain why patriarchs
could ignore the enormity of what they did to their slave families. Fathers, after
all, do not normally sell their children. But when patriarchs spoke of their family,
both white and black, their protective domination contained little of the warmth
or tenderness associated with modern familial relations….
… [A] more enlightened patriarchalism [emerged] in the second half of the
eighteenth century…. Patriarchal doctrines and strategies were transformed more
generally in at least three major directions. First, although late-eighteenth-century
masters continued to stress order and authority, they were more inclined to empha-
size their solicitude toward and generous treatment of their dependents. Second,
no self-respecting patriarch would speak cloyingly of his kindness toward his slaves,
but gradually masters began to express such sentiments and came in return to ex-
pect gratitude, even love, from their bondpeople. Their outlook became far more
sentimental. Third, patriarchs rarely boasted of the submissiveness or docility of
their bondpeople, but gradually masters began to create the fiction of the contented
and happy slave. This shift in patriarchal strategies—greater softness, more recipro-
city, less authoritarianism—had complex origins. In part it was a response to politi-
cal and military events, but it owed far more to broader developments—a more
affectionate family environment, the rise of evangelicalism, romanticism, and
humanitarianism, and a growing emphasis on private property rights. Gradually it
blossomed in the nineteenth century into full-blown paternalism.
THE SOUTHERN COLONIES IN BRITISH AMERICA 61
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