
8-28 CORPORATE VALUATION – ESTIMATING CORPORATE VALUE
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The future economic factors of the country are also important to
consider in an analysis. Inflation, investment regulations, and taxation
rules are factors that may affect the value of a company and should be
considered when making assumptions concerning the future prospects
of the company.
Industry Conditions
It is difficult to analyze a company without studying the industry in
which it competes. Most analysts have an understanding of industry
conditions and a company's competitors — issues that must be
thoroughly considered when making assumptions.
Example
For example, a company has had growth rates of about 25% per year
for the past five years. If the analyst knows that there will be several
new competitors in the industry and the potential number of buyers for
the product is limited, can the analyst reasonably expect similar growth
rates in the future? These are the types of questions that are asked and
answered by analysts when making assumptions concerning the future.
Synergies
Whole is
worth more
than sum of
parts
In conceptual terms, synergy refers to the phenomenon of the whole
being worth more than the sum of the parts. For example, two
companies combined into one may be worth more than both companies
as stand-alone entities. The combined company may be able to
eliminate some duplicate costs and operations or combine functions to
increase profitability.
These synergies are often discovered when undertaking a thorough
analysis of the operations of the companies. In a buyout scenario, one
company may be willing to pay more for a potential takeover target than
another bidding competitor because of these potential synergies.
However, synergies often are more perceived than realized, so care
should be taken when adding a premium to an investment opportunity
just because of potential synergies.