Asa Sherrill. Color Communication
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Tropical Salad
The tropical salad was a bright and
vibrant salad, consisting of pineap-
ple chunks, kiwi, starfruit, and man-
goes. The darker shade represents
the shadows and some of the dark-
er parts of the kiwi and starfruit.
8
E’s, the meaning behind colors
Early and Evening 10
Energy and Electricity 11
Entertainment and Education 12
9
Perceptual Color
Conceptual Color
Symbolic Color
the three color representations
10
Early Evening
Perceptual Color
Colors that are directly observed
make up the top level of observa-
tion, perceptual color. The composi-
tions of Early and Evening portray
perceptual color, because they are
both directly observable.
11
Energy Electricity
Conceptual Color
Energy and Electricity exist natural-
ly; however, what emotions,
thoughts, words, or colors do we
associate with the concepts. Energy
is definitely not red, and electricity
is most likely not bright blue. On
the other hand, a large number of
people think of very warm colors
when they think of energy, and of
lightning and sparks when electrici-
ty comes to mind. Even though the
colors are not directly observed
from the phenomenon of energy
and electricity, colors can be associ-
ated with the concepts.
12
Entertainment Education
Symbolic Color
The most difficult type of color to
express is symbolic color. Visual
representations of abstract ideas
can vary vastly across cultural
boundaries. A color scheme in
one culture may certainly repre-
sent entertainment; however,
when seen in another culture, the
meaning may come across com-
pletely differently.
Designed By Asa Sherrill
in April, 2001
for Color and Communication Class
at Carnegie Mellon University
fonts used:
Univers
Kuenstler Script