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Answers to practice questions
© Emile Woolf Publishing Limited 413
(Tutorial note: You might choose a different example for your answer, to
compare the two approaches. A commonly-used example is whether it can be
right to tell a lie. A consequentialist approach is that telling a lie can be
justified if the end result is ‘good’ or beneficial. A deontological approach is
that it can never be ‘right’ to tell a lie.)
(b) A consequentialist approach to business ethics is common. Many businessmen
who regard themselves as ethical individuals will take the view that the
‘rightness’ of an action can often be judged by the moral benefits that it will
bring.
This approach is often essential, because situations occur in business where a
deontological approach could have unacceptable consequences. Business is so
complex that it forces individuals into compromises.
For example, a deontological approach to ethics might be that it is wrong to
take away the job from an individual who has worked well and shown loyalty
to the employer. It is difficult to take this approach in a situation where a
company is losing money and will become insolvent unless it takes measures
to cut costs, including making some employees redundant. A consequentialist
approach would be that although it is unpleasant to make employees
redundant, this might be the right thing to do in order to keep the business in
existence, providing work to the employees who remain.
A major problem with a consequentialist approach, however, is that it is
largely subjective in its evaluation of what is right. It can be used, for example,
to justify the view that the purpose of a company is to maximise the wealth of
shareholders, and all actions by a company can therefore be justified on ethical
grounds if they add to profits. This approach would not be accepted by
someone who argues that a company has obligations to its employees, society
and the environment, as well as to its shareholders.
In an extreme form, a business man might argue that he always ‘knows what
is right’ and so will always act in an ethical way. This would be a highly
subjective view, which uses an ethical argument to justify selfishness and
egotism.
Although ethical views vary between different cultures, it might be argued
that business ethics ought to be determined to some extent by ‘core values’,
and that a deontological approach is appropriate to deciding what is right and
wrong, at least in certain situations.
40 Kohlberg
Kohlberg identified three levels of morality and six stages of moral development.
He suggested that individuals progress through the stages of moral development
during their life, one stage at a time. Many individuals do not progress to the higher
stages, but cease to progress when they have reached a lower level. Although the
ethical behaviour of individuals is sometimes at a lower stage of development than
the one they have reached, they do not regress to a lower stage of development
having reached a higher one.