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Chapter 16: Social and environmental issues in ethics and business
© Emile Woolf Publishing Limited 347
Step 1. A SAM exercise is established. The object of the exercise is identified, that
will be subjected to evaluation. This might be a product, a process, a part of an
entity’s operations or the whole of its operations.
Step 2. The boundaries of the SAM evaluation are defined. All the costs and
benefits to be included, including environmental and social costs or benefits, are
identified over the full life cycle of the product (or other object of the exercise).
Step 3. The impacts of the product are measured under four headings:
- economic
- resource use
- environmental
- social.
Some of these measurements might be in money terms, but many of the costs
and benefits will be non-monetary measures, including physical (environmental)
measures.
Typically, the economic impacts and social impacts should normally be positive
(benefits), whereas the resource use and environmental impacts are negative.
Step 4. These non-monetary measures are converted into a common basis of
measurement: money. This total money measurement provides the full cost
analysis of the product, process or operation.
‘None of these steps is easy to do and a great deal of judgement will be exercised at
each stage…. While at some levels FCA appears to be conceptually straightforward,
it is not an easy technique to develop and use in practice. In particular, FCA requires
substantial amounts of physical data about the object of the exercise and requires
extensive modelling of complex real-world relationships. The data required for FCA
is usually only available in organisations that are at the forefront in responding to
the environmental agenda’ (Bebbington, Gray, Hibbitt and Kirk, 2001). The main
problem is deciding how to convert the physical measurements of environmental
impacts into money measures.
Making use of FCA
Full-cost analysis might show the entire cost of a product or an activity, including its
social and environmental impacts (or ‘externalities’). However, it might have
benefits for strategic planning in companies where it might be expected that in
future companies might be required to pay for its ‘externalities’, so that the
‘externalities’ become internal costs.
For example, companies might in the future be required to pay for their impact on
the environment by:
paying a carbon tax for their carbon emissions
having to take back products from customers at the end of their useful life, for
recycling or disposing of the materials
having to comply with stricter environmental standards.
Companies that are aware of the full costs incurred by their products should be in a
better position than other companies to plan reductions in those costs, by acting
now to reduce carbon emissions, improve environmental standards and so on.