Tan Peter K.W., Rubdy Rani. Language as Commodity Global Structures, Local Marketplaces

Peter K. W. Tan and Rani Rubdy.(eds) Language as Commodity. Global Structures, Local Marketplaces. - London, New York: Continuum, 2008. - 228 p.
В книге рассматриваются проблемы распространения английского языка в мире, его превращение в глобальный объект потребления и проблемы его локализации.
Introduction (Peter K. W. Tan and Rani Rubdy)
1Dimensions of globalization and applied linguistics (Paul Bruthiaux)
2Linguistic instrumentalism in Singapore (Lionel Wee)
3 The commodification of Malay: Trading in futures (Lubna Alsagoff)
4 Beyond linguistic instrumentalism: The place of Singlish in Singapore (Chng Huang Hoon)
5Linguistic pragmatism, globalization and the impact on the pattes of input in Singaporean Chinese homes (Ng Bee Chin)
6Anatomies of linguistic commodification: The case of English in the Philippines vis-à-vis
other languages in the multilingual marketplace (T. Ruanni F. Tupas)
7The English language as a commodity in Malaysia: The view through the medium-of-instruction debate (Peter K. W. Tan)
8 English in India: The privilege and privileging of social class (Rani Rubdy)
9Negotiating language value in multilingual China (Agnes S. L. Lam and Wenfeng Wang)
10Language policy, veacular education and language economics in postcolonial Africa (Nkonko M. Kamwangamalu)
11On the appropriateness of the metaphor of LOSS (David Block)
12The commoditization of English and the Bologna Process: Global products and services, exchange
mechanisms and trans-national labour (Michael Singh and Jinghe Han)