Snow Nancy. Routledge Handbook on Public Diplomacy

Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southe Califoia.

ISBN: 978-0-415-95302-3.
Binding: Paperback.
Published by: Routledge.
Publication Date: 14th October 2008.
Pages: 408.
Preface and Introduction ix.
Notes on Contributors xiii.
Introduction.
Rethinking Public Diplomacy.
Nancy Snow.
Public Diplomacy and Strategic Communications.
Philip M. Taylor.
Part 1: The Context of Public Diplomacy.
Public Diplomacy before Gullion: The Evolution of a Phrase.
Nicholas J. Cull.
Public Diplomacy as Loss of World Authority.
Michael Vlahos.
Public Opinion and Power.
Ali S. Wyne.
Exchange Programs and Public Diplomacy.
Giles Scott-Smith.
Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy.
John Brown.
Part 2: Public Diplomacy Applications.
Operationalizing Public Diplomacy.
Matthew C. Armstrong.
Between Take-offs and Crash Landings: Situational Aspects of.
Public Diplomacy.
John Robert Kelley.
Mapping out a Spectrum of Public Diplomacy Initiatives: Information.
and Relational Communication Frameworks.
R.S. Zahaa.
The Nexus of U.S. Public Diplomacy and Citizen Diplomacy.
Sherry Mueller.
Part 3: Public Diplomacy Management: Image, Influence,
and Persuasion.
Public Diplomacy in Inteational Conflicts: A Social.
nfluence Analysis.
Anthony Pratkanis.
Credibility and Public Diplomacy.
Robert H. Gass and John S. Seiter.
The Culture Variable in the Influence Equation.
Kelton Rhoads.
Military Psychological Operations as Public Diplomacy.
Mark Kilbane.
Part 4: State and Non-State Actors in Public Diplomacy.
American Business and Its Role in Public Diplomacy.
Keith Reinhard.
The Public Diplomat: A First Person Account.
Peter Kovach.
The Case for Localized Public Diplomacy.
William P. Kiehl.
The Distinction Between Public Affairs and Public Diplomacy.
Ken S. Heller and Liza M. Persson.
aluing Exchange of Persons in Public Diplomacy.
Part 5: Global Approaches to Public Diplomacy.
Four Seasons in One Day: The Crowded House of Public Diplomacy.
n the UK.
Ali Fisher.
German Public Diplomacy: The Dialogue of Cultures.
Oliver Z?llner.
Origin and Development of Japan’s Public Diplomacy.
Tadashi Ogawa.
China Talks Back: Public Diplomacy and Soft Power for the Chinese Century.
Gary D. Rawnsley.
Central and Easte European Public Diplomacy: A Transitional Perspective.
on National Reputation Management.
Gy?rgy Szondi.
Australian Public Diplomacy.
Naren Chitty.
Part 6: Advancing Public Diplomacy Studies.
How Globalization Became U.S. Public Diplomacy at the End of the.
Cold War.
Joseph Duffey.
Ethics and Social Issues in Public Diplomacy.
Richard Nelson and Foad Izadi.
Noopolitik: A New Paradigm for Public Diplomacy.
David Ronfeldt and John Arquilla.
Select Bibliography.
Index.
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes inteational research and comparative perspectives from other countries.