006 by Michael M. Pompian. John Wiley & Sons, Inc.
Part One
Introduction To The Practical Application Of Behavioral Finance
Chapter What Is Behavioral Finance?
Chapter The History Of Behavioral Finance Micro
Chapter Incorporating Investor Behavior Into The Asset
Allocation Process
Part Two
Investor Biases Defined And Illustrated
Chapter Overconfidence Bias
Chapter Representativeness Bias
Chapter Anchoring And Adjustment Bias
Chapter Cognitive Dissonance Bias
Chapter Availability Bias
Chapter Self-Attribution Bias
Chapter Illusion Of Control Bias
Chapter Conservatism Bias
Chapter Ambiguity Aversion Bias
Chapter Endowment Bias
Chapter Self-Control Bias
Chapter Optimism Bias
Chapter Mental Accounting Bias
Chapter Confirmation Bias
Chapter Hindsight Bias
Chapter Loss Aversion Bias
Chapter Recency Bias
Chapter Regret Aversion Bias
Chapter Framing Bias
Chapter Status Quo Bias
Part Three
Case Studies
Chapter Case Studies
Part Four
Special Topics In Practical Application Of Behavioral Finance
Chapter Gender, Personality Type, And Investor Behavior
Chapter Investor Personality Types
Chapter Neuroeconomics: The Next Frontier For Explaining
Investor Behavior
Notes
Index
About The Author
Part One
Introduction To The Practical Application Of Behavioral Finance
Chapter What Is Behavioral Finance?
Chapter The History Of Behavioral Finance Micro
Chapter Incorporating Investor Behavior Into The Asset
Allocation Process
Part Two
Investor Biases Defined And Illustrated
Chapter Overconfidence Bias
Chapter Representativeness Bias
Chapter Anchoring And Adjustment Bias
Chapter Cognitive Dissonance Bias
Chapter Availability Bias
Chapter Self-Attribution Bias
Chapter Illusion Of Control Bias
Chapter Conservatism Bias
Chapter Ambiguity Aversion Bias
Chapter Endowment Bias
Chapter Self-Control Bias
Chapter Optimism Bias
Chapter Mental Accounting Bias
Chapter Confirmation Bias
Chapter Hindsight Bias
Chapter Loss Aversion Bias
Chapter Recency Bias
Chapter Regret Aversion Bias
Chapter Framing Bias
Chapter Status Quo Bias
Part Three
Case Studies
Chapter Case Studies
Part Four
Special Topics In Practical Application Of Behavioral Finance
Chapter Gender, Personality Type, And Investor Behavior
Chapter Investor Personality Types
Chapter Neuroeconomics: The Next Frontier For Explaining
Investor Behavior
Notes
Index
About The Author