A stimulating introduction to the key debates and dimensions in
media studies, this is a valuable resource for undergraduate
students. Posing questions about the nature of culture in mode
society, it looks at the historical development of the various
media, their relationship with modeity, and the critical
commentaries that have evolved as a result of their public and
private presence. The readings encompass a wide range of media
forms, from television, radio, film, magazines, newspapers, and
advertising to emergent and changing media forms focusing on media
production, media texts, and media reception.