Phaidon Press Ltd, 2002. - 288 pages.
For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients brands fresh and in the public consciousness. This book explores the theme of "problem solving" in design and communication, from reviving the identity of tired brands to dealing creatively and sensitively with propaganda.
For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients' brands fresh and in the public consciousness. This book explores the theme of 'problem solving' in design and communication, from reviving the identity of tired brands to dealing creatively and sensitively with propaganda. Each chapter deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail.
With hundreds of examples from a huge range of inteational agencies and designers, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the twentieth and twenty-first centuries. Advertising is one of the biggest industries worldwide and is a field devoted to continuous innovation and reinvention. The author presents an intelligent and informative discussion, with many illustrated examples, of the problems faced by designers and advertisers when presented with a client's brief.
For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients brands fresh and in the public consciousness. This book explores the theme of "problem solving" in design and communication, from reviving the identity of tired brands to dealing creatively and sensitively with propaganda.
For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients' brands fresh and in the public consciousness. This book explores the theme of 'problem solving' in design and communication, from reviving the identity of tired brands to dealing creatively and sensitively with propaganda. Each chapter deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail.
With hundreds of examples from a huge range of inteational agencies and designers, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the twentieth and twenty-first centuries. Advertising is one of the biggest industries worldwide and is a field devoted to continuous innovation and reinvention. The author presents an intelligent and informative discussion, with many illustrated examples, of the problems faced by designers and advertisers when presented with a client's brief.