Heller S., Fernandes T. Becoming a Graphic Designer. A Guide to Careers in Design

Ava Publishing, 2011. - 538 pages. Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this co...

Wadsworth Publishing, 2006. - 243 pages. GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure and visual perception with a wide range of visuals from throughout design history, as well as t...

Издательство: Taschen. 2003, 647 стр. Язык: English, German, French Формат: pdf Книга Graphic Design for the 21st Century. 100 of the World's Best Graphic Designers - это лучший дизайн столетия под одной обложкой! Книга предлагает обзор наиболее прогрессивных современных тенденций в графическом дизайне: от рекламы и дизайна упаковки, до продвижения брендов и web-дизайна. Представлены работы более чем 100 дизайнеров и дизайн-агентств.

Following on from the best-selling A Century of Design, this innovative new title by design expert Jeremy Aynsley offers a comprehensive, stylish guide to the most significant themes and genres in graphic design during the 20th century, from the innovative posters of Will Bradley and Henry van de Velde to the digital graphics of Neville Brody and Sheila Levrant de Bretteville. Organized chronologically, this unique overview examines the work of...

Одна из основопологающих работ по модульным сеткам. From a professional for professionals, here is the definitive word on using grid systems in graphic design. Though Muller-Brockman first presented hi interpretation of grid in 1961, this text is still useful today for anyone working in the latest computer-assisted design. With examples on how to work correctly at a conceptual level and exact instructions for using all of the systems (8 to 32 fi...

Chronicle Books, 2001. - 142 pages. With 100,000 copies sold, Graphic Design Cookbook is one of the most useful all-purpose resources for designers and anyone who wants to create a dynamic layout for magazines, newsletters, books, posters, and other media. Now released with a fresh new cover, its more than a thousand line drawings illustrate effective design devices, type treatments, spatial solutions, and pictorial presentations, allowing exami...

Создание Дизайн логотипа, примеры компоновки на конвертах, визитках и печатной продукции. This fourth collection of the world`s best letterhead and logo design showcases the most elemental-and popular-areas of graphic design today. Each featured letterhead and logo design was selected for its greativty and effectiveness: the volume as a whole presents a wealth of ideas for designers and clients. Designs for letterheads, business cards, envelopes...

Focal Press, 1998. - 224 pages. Complete, practical guide to handling colour graphics on the desktop for Mac and PC - from the scanning, creation and manipulation of images to processing for different colour output devices. Keep this handy book on your desk to help you achieve more professional-looking results in colour for a wide variety of tasks. The underlying principles of digital colour are explained in detail: colour models, ways in which...

This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules un...

Graphic Design America 3: Portfolios from the Best and Brightest Design Firms from Across the U.S. Книга, выпущенная в 2005 издательством Rockport, включает в себя информацию и работы более чем тридцати пяти американских дизайнеров.