The work is presenting an example of successful implementation of
e-business strategy by hotel. The hotel Modee in Geneva is a very
small enterprise, which is building a very good customer
relationship management through using inteet technologies.
Introduction.
Site content.
Management and interaction.
Interaction and community.
Price sensitivity.
Brand image.
Process improvement and commitment.
Cesar Ritz Colleges, 2 term, e-marketing in tourism and hospitality. 9 pages.
Introduction.
Site content.
Management and interaction.
Interaction and community.
Price sensitivity.
Brand image.
Process improvement and commitment.
Cesar Ritz Colleges, 2 term, e-marketing in tourism and hospitality. 9 pages.